Details

Autor(en) / Beteiligte

• Zhu, Annie

Titel

ASIAN CEO OF THE YEAR: LI HONGXIN, SUN PAPER

Ist Teil von

• PPI, 2013-06, Vol.55 (6), p.16

Ort / Verlag

San Francisco: RISI, Inc

Erscheinungsjahr

2013

Quelle

EBSCOhost Business Source Ultimate

Beschreibungen/Notizen

• In an interview, Li Hongxin, CEO, Sun Paper, talked about the company. He said that Sun Paper has made great strides in 2012. During the year they clearly saw the trend of paper industry in China and realized that the old development model would not work anymore. The fast expansion in capacity is a result of China paper industry's development. China's production has become the largest in the world, and this does not tell the full story. They plan to increase the production taking advantage of their unique technology and will boost their market share. They think that dissolving pulp had a huge potential. Their industry will extend into the biorefinery area by tapping into dissolving pulp as well as xylose projects. This is a big movement for them. Their strategy is to implement cyclic development and to maximize the value of their industrial reach.