Details

Autor(en) / Beteiligte

• Hayzlett, Jeffrey

Titel

The Secret to Being a Great Marketer

Ist Teil von

• Marketing News, 2013-03, Vol.47 (3), p.22

Ort / Verlag

Chicago: American Marketing Association

Erscheinungsjahr

2013

Quelle

Business Source Ultimate

Beschreibungen/Notizen

• It's easy for a marketer to want to go to the next big thing because most have short attention spans. But when you sit down and think about it, the most important driver of your success as a marketer is about doing all of the things that make up the plan -- and having a plan in the first place. Once you've figured that out, the first step in being a great marketer is to listen and to pay attention. The second step is to be disciplined. The third step is to be in a constant state of awareness. The fourth step is to be real. What makes the difference between a sufficient marketer and a proficient marketer, the difference between good and great is when you're willing and able to get done what you have to get done. You make it happen.