Details

Autor(en) / Beteiligte

• Hayzlett, Jeffrey

Titel

Preparing for Battle

Ist Teil von

• Marketing News, 2012-10, Vol.46 (13), p.12

Ort / Verlag

Chicago: American Marketing Association

Erscheinungsjahr

2012

Quelle

EBSCOhost Business Source Ultimate

Beschreibungen/Notizen

• Marketing plans: Nobody likes doing them, yet they gotta be done. But the more you do them, the more you don't need them. A plan will help you to be prepared to take on competitors and look toward the future. A big mistake for marketers when preparing their plans is to repeat only what they've done in the past with their tactics, audiences and techniques. Update your goals and tactics. If you're applying the same goals in your marketing plan each year, it's time for you to reevaluate your goals because it doesn't sound like they're achievable. Don't believe that because you're a small or midsize business, you don't need a plan. Small and midsize businesses have so much potential for growth, so start preparing for battle!