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For growers, it is vital to get the right kind of packaging. English Apples & Pears chief executive Adrian Barlow explains: "There is a huge move away from loose fruit to pre-packaged. Premium products - new ranges or heritage apples - are being sold in packs of four or in netted punnets. But for most standard varieties, growers will now just use flow-wrap polythene bags, which are printable. The demand these days is for packaging that is cheap and carries lots of information."