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THE NEXT AMERICAN FRONTIER. By Robert B. Reich. (Times Books. $16.50.) In this ''first-rate'' diagnosis of corporate malaise, the author shows how American managers ''have strayed from the attitudes needed to compete successfully in world markets'' and issues a vigorous call for ''a new managerial ethic.'' '' WOMAN AND THE DEMON. The Life of a Victorian Myth. By Nina Auerbach. (Harvard. $17.50.) A ''beautifully written and even moving'' argument that the ''Victorian myth of woman as 'angel in the house' '' disguises a ''myth of woman as demonic, polymorphous, vital, dangerous and transcendent.'' Fiction THE HEARTS OF MEN. American Dreams and the Flight From Commitment. By Barbara Ehrenreich. (Doubleday. $13.95.) A ''witty'' and ''provocative'' argument that the past three decades have witnessed ''a 'male revolt' against maturity and responsibiity in general and against women in particular.''