Details

Autor(en) / Beteiligte

• Gallagher, Kristel M.
• Updegraff, John A.

Titel

Health Message Framing Effects on Attitudes, Intentions, and Behavior: A Meta-analytic Review

Ist Teil von

• Annals of behavioral medicine, 2012-02, Vol.43 (1), p.101-116

Ort / Verlag

New York: Springer-Verlag

Erscheinungsjahr

2012

Quelle

Oxford Journals 2020 Medicine

Beschreibungen/Notizen

• Background Message framing has been an important focus in health communication research, yet prior meta-analyses found limited support for using framing to increase persuasiveness of health messages. Purpose This meta-analysis distinguished the outcomes used to assess the persuasive impact of framed messages (attitudes, intentions, or behavior). Methods One hundred eighty-nine effect sizes were identified from 94 peer-reviewed, published studies which compared the persuasive impact of gain- and loss-framed messages. Results Gain-framed messages were more likely than loss-framed messages to encourage prevention behaviors ( r  = 0.083, p  = 0.002), particularly for skin cancer prevention, smoking cessation, and physical activity. No effect of framing was found when persuasion was assessed by attitudes/intentions or among studies encouraging detection. Conclusions Gain-framed messages appear to be more effective than loss-framed messages in promoting prevention behaviors. Research should examine the contexts in which loss-framed messages are most effective, and the processes that mediate the effects of framing on behavior.