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Analysis of perception of consumer's rights by the Y Generation
Ist Teil von
E+M ekonomie a management, 2011-04, Vol.14 (2), p.107-122
Ort / Verlag
Liberec: Technical University of Liberec
Erscheinungsjahr
2011
Link zum Volltext
Quelle
EZB*
Beschreibungen/Notizen
Protection of consumer rights is an inseparable part of any government policy. Consumer's rights and their perception by individual subjects are the factor which can influence company business strategy in a substantial way. Sometimes it is possible to get an impression that protection of consumer rights is felt more like a brake than an engine of mutual relations between the entrepreneurs and consumers. Consumers are better informed about products, their quality and characteristics and also about problems of products on the market. It is getting harder to hide from the consumer everything which was not a problem 10 or 15 years ago. At the same time permanent pressure on a product price, while keeping their quality and services, makes producers take costly measures which cause, together with continuously growing cost of fuel, that many producers left their existing manufacturing centres and moved towards East. If this was the right measure only future will show.