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Canadian business (1977), 2011-07, Vol.84 (11/12), p.15
Ort / Verlag
Toronto: St. Joseph Communications
Erscheinungsjahr
2011
Link zum Volltext
Quelle
EBSCOhost Business Source Ultimate
Beschreibungen/Notizen
There are few economic problems for which depraved "speculators" escape blame. But their notoriety might gain a much larger (and more irritable) audience if Starbucks has its way. The coffee chain recently hiked prices on bagged beans. It did this because coffee, often called the world's second-most-valuable commodity after oil, has suddenly doubled in value. While speculators are doubtlessly active in coffee, today's pricey java likely owes more to a classic imbalance between supply and demand. Colombia, the world's second-largest producer, is now enduring its fourth consecutive disappointing crop year. Although traditional large importers like the US and Europe continue to imbibe consistently, emerging nations like China and Vietnam are also gaining a taste for coffee as their people gain more disposable income.