Sie befinden Sich nicht im Netzwerk der Universität Paderborn. Der Zugriff auf elektronische Ressourcen ist gegebenenfalls nur via VPN oder Shibboleth (DFN-AAI) möglich. mehr Informationen...
Do Their Words Really Matter? Thematic Analysis of U.S. and Latin American CEO Letters
Ist Teil von
The Journal of business communication (1973), 2010-04, Vol.47 (2), p.141-168
Ort / Verlag
Los Angeles, CA: SAGE Publications
Erscheinungsjahr
2010
Link zum Volltext
Quelle
EBSCOhost Business Source Ultimate
Beschreibungen/Notizen
This study compares the annual report letters written by the CEOs of 30 U.S.-based companies and 24 Latin American—based companies listed on the New York Stock Exchange. Using a grounded theory approach, the authors thematically analyzed both sets of letters to ascertain common topics, stylistic (writing) features, and embedded cultural attributes. They found that although both sets of letters share much regulatory and financial information, the Latin American letters are characterized by a richer mix of topics, a more complex writing style, and evidence of cultural dimensions as conceptualized by the research of scholars such as Geert Hofstede and Edward T. Hall. Their work is founded on the belief that corporate documents exist to communicate more than factual information to their constituencies. Rather, the purpose of corporate writers is to influence public opinion and attitudes, particularly among potential investors, in ways that create support for organizational practices or undermine opposition to them.