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Pluralistic Ignorance and Alcohol Use on Campus: Some Consequences of Misperceiving the Social Norm
Ist Teil von
Journal of personality and social psychology, 1993-02, Vol.64 (2), p.243-256
Ort / Verlag
Washington, DC: American Psychological Association
Erscheinungsjahr
1993
Quelle
Applied Social Sciences Index & Abstracts (ASSIA)
Beschreibungen/Notizen
Four studies examined the relation between college students'own attitudes toward alcohol use
and their estimates of the attitudes of their peers. All studies found widespread evidence of
pluralistic ignorance: Students believed that they were more uncomfortable with campus alcohol
practices than was the average student. Study 2 demonstrated this perceived
self-other difference also with respect to one's friends. Study 3 tracked attitudes
toward drinking over the course of a semester and found gender differences in response to
perceived deviance: Male students shifted their attitudes over time in the direction of what
they mistakenly believed to be the norm, whereas female students showed no such attitude
change. Study 4 found that students' perceived deviance correlated with various measures of
campus alienation, even though that deviance was illusory. The implications of these results
for general issues of norm estimation and responses to perceived deviance are discussed.