Sie befinden Sich nicht im Netzwerk der Universität Paderborn. Der Zugriff auf elektronische Ressourcen ist gegebenenfalls nur via VPN oder Shibboleth (DFN-AAI) möglich. mehr Informationen...
Promoting Health in Mega Sporting Events: The Case of the 2008 Beijing Olympic Games
Ist Teil von
Sociologia e politiche sociali, 2010-01, Vol.13 (2), p.73-90
Erscheinungsjahr
2010
Link zum Volltext
Quelle
Worldwide Political Science Abstracts
Beschreibungen/Notizen
There is a fine line between the benefits & risks of practicing sports & physical activities -- and in elite sports the risks are even greater. Injuries, doping & other sorts of behaviors considered unhealthy are part of this environment. Considering the Olympic Games as the epitome of world elite sports, this work focuses on the efforts by the Olympic Movement during the Beijing 2008 Summer Games to promote Health. The paper describes initiatives & campaigns promoted by the International Olympic Committee & its partners within a health promotion framework. The goal is to understand what role Health plays in Olympism & how this concept -- if it exists in this philosophy -- is communicated to athletes & to the general public. Without pointing out good/bad practices, the paper also aims to focus on the challenges & the opportunities related to the use of sports as a tool for promoting development & health for both the public & private sector. Adapted from the source document.