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In tight times, information services can be readily switched off. It's a shame because information can be empowering, after all. The author was conducting a random survey of information professionals the other day for another project, and he was surprised to discover only half of them voiced a high level of concern about the economic situation. Perhaps that's because most of them also indicated they were interested in getting optimum value out of their content assets, delivering better ROI for their enterprises, and helping provide information services to the person who needs it most.