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The Use of Category and Exemplar Knowledge in the Solution of Anchoring Tasks
Ist Teil von
Journal of personality and social psychology, 2000-06, Vol.78 (6), p.1038-1052
Ort / Verlag
Washington, DC: American Psychological Association
Erscheinungsjahr
2000
Link zum Volltext
Quelle
Applied Social Sciences Index & Abstracts (ASSIA)
Beschreibungen/Notizen
Five studies examine the role that category and exemplar knowledge play in the mediation of anchoring effects-the assimilation of an absolute estimate to a previously considered standard. Studies 1 through 3 demonstrate that comparing the target object with a plausible anchor (i.e., a standard that constitutes a possible value for the target) leads to a selective increase in the accessibility of anchor-consistent exemplar knowledge about the target. This easily accessible knowledge is then used to generate the absolute estimate, which leads to its assimilation to the standard. Studies 4 and 5 demonstrate that comparing the target with an implausible anchor, however, involves the activation of knowledge about the general category of the target, rather than exemplar knowledge about the target itself.