Details

Autor(en) / Beteiligte

• Greitemeyer, Tobias
• Fischer, Peter
• Frey, Dieter
• Schulz-Hardt, Stefan

Titel

Biased assimilation: the role of source position

Ist Teil von

• European journal of social psychology, 2009-02, Vol.39 (1), p.22-39

Ort / Verlag

Chichester, UK: John Wiley & Sons, Ltd

Erscheinungsjahr

2009

Quelle

Psychology & Behavioral Sciences Collection

Beschreibungen/Notizen

• Biased assimilation is the tendency to evaluate belief‐consistent information more positively than belief‐inconsistent information. Previous research has demonstrated that biased assimilation is due to an inconsistency between an argument and the recipient's position toward this argument. The present research revealed that an inconsistency between a source's position (independently of the argument) and the recipient's position is also responsible for biased assimilation. In two studies, participants evaluated arguments stated by a politician. Party affiliation of the politician was correctly labeled, incorrectly labeled, or not labeled. The politicians' arguments were evaluated more favorably by their respective voters when party affiliation was correctly labeled. This biased evaluation diminished when party affiliation was not labeled and even slightly reversed when party affiliation was incorrectly labeled. Copyright © 2008 John Wiley & Sons, Ltd.