Details

Autor(en) / Beteiligte

• Storstad, Oddveig

Titel

The Impact of Consumer Trust in the Norwegian Food Market

Ist Teil von

• Sosiologisk tidsskrift, 1999-01, Vol.7 (4), p.285-303

Erscheinungsjahr

1999

Quelle

Sociological Abstracts

Beschreibungen/Notizen

• While economic trade barriers are eroding worldwide, the food market continues to be subject to cultural & mental barriers that are manifested in the people's eating habits & preferences. This is illustrated by analyzing empirical evidence of consumer confidence in Norway, specifically, how Norwegian consumers compare their native food products to foreign foods & how trust in the food industry is maintained. Interviews with consumers on their opinions of imported beef, gathered in shops & markets, reveal two types of consumers: those who buy imported meat & those who consciously choose only Norwegian meat. The assumption is that the typical Norwegian consumer is skeptical of imported meat. It is concluded that social factors do condition consumer attitudes toward food. 2 Figures, 27 References. Adapted from the source document.