Details

Autor(en) / Beteiligte

• Annibaldi, Cesare

Titel

Requisites and Limitations of Communication of Businesses

Ist Teil von

• Quaderni di sociologia, 2000-01, Vol.44 (24), p.7-14

Erscheinungsjahr

2000

Quelle

Sociological Abstracts

Beschreibungen/Notizen

• This article discusses the development of different types of communications for companies & what sort of benefits or limitations they bring to the company or have inherent. The article begins with a discussion of how publicity has been the main focus of communications departments for a long time, but how other modes of communication between agencies & between agencies & the public have emerged. The article discusses different types of communication from a practical viewpoint & from a theoretical approach. The article analyzes differences between communications & forming relationships & between marketing & other types of publicity. E. Miller