Details
- Autor(en) / Beteiligte
- Titel
- L'Afrique noire: sociologie, marketing, commerce et distribution
- Erscheinungsjahr
- 2003
- Link zum Volltext
- Quelle
- PAIS Index
- Beschreibungen/Notizen
- Explores the distinctly sub-Saharan African way of doing business, combining traditional, informal, and modern practices, from a sociological perspective; distribution of goods, marketing, consumption, and advertising; some focus on francophone countries. First published by the Centre Français du Commerce Extérieur in 1997.
- Sprache
- Französisch
- Identifikatoren
- ISBN: 2842800729, 9782842800727Titel-ID: cdi_proquest_miscellaneous_59883297
- Format
- –
- Schlagworte
- Advertising, Africa, Business, Business conditions, Consumption, Distribution of goods, French-speaking Africa, Marketing, Social life and customs