Details

Autor(en) / Beteiligte

• Singhal, Arvind
• and others

Titel

Entertainment-education and social change: history, research, and practice

Ist Teil von

• Lawrence Erlbaum Associates, Inc., 2004. xxii+458 pp, 2004, p.xxii+458-xxii+458

Erscheinungsjahr

2004

Quelle

PAIS Index

Beschreibungen/Notizen

• Examines the use of E-E in the field of health and development communication in the US and around the world; examples of effective designs and applications, relevant communication theories, and research methods for studying the effects of E-E interventions. Contents: The status of entertainment-education worldwide, by Arvind Singhal, Everett M. Rogers; A history of entertainment-education, 1958-2000, by David O. Poindexter; Entertainment-education as a public health intervention, by Phyllis Tilson Piotrow, Esta de Fossard; The origins of entertainment-education, by Miguel Sabido; Social cognitive theory for personal and social change by enabling media, by Albert Bandura; Celebrity identification in entertainment-education, by William J. Brown, Benson P. Fraser; The theory behind entertainment-education, by Suruchi Sood, Tiffany Menard, and Kim Witte; No short cuts in entertainment-education: designing Soul City step-by-step, by Shereen Usdin, Arvind Singhal, Thuli Shongwe, Sue Goldstein, and Agnes Shabalala; Organizing a comprehensive national plan for entertainment-education in Ethiopia, by William N. Ryerson, Negussie Teffera; Evolution of an E-E research agenda, by Bradley S. Greenberg, Charles T. Salmon, Dhaval Patel, Vicki Beck, and Galen Cole; Working with daytime and prime-time television shows in the United States to promote health, by Vicki Beck; Entertainment education television drama in the Netherlands, by Martine Bouman; Entertainment-education programs of the BBC and BBC World Service Trust, by Michael J. Cody, Sangeeta Fernandes, and Holley Wilkin; Social merchandizing in Brazilian telenovelas, by Antonio C. La Pastina, Dhaval S. Patel, and Marcio Schiavo; Delivering entertainment-education health messages through the Internet to hard-to-reach U.S. audiences in the Southwest, by Everett M. Rogers; Entertainment-education in the Middle East: lessons from the Egyptian oral rehydration therapy campaign, by Rasha A. Abdulla; The Turkish Family Health and Planning Foundation's entertainment-education campaign, by Yasar Yaser; Cartoons and comic books for changing social norms: Meena, the South Asian girl, by Neill McKee, Mira Aghi, Rachel Carnegie, and Nuzhat Shahzadi; Air cover and ground mobilization: integrating entertainment-education broadcasts with community listening and service delivery in India, by Arvind Singhal, Devendra Sharma, Michael J. Papa, and Kim Witte; Entertainment-education through participatory theater: Freirean strategies for empowering the oppressed, by Arvind Singhal; Soap operas and sense-making: mediations and audience ethnography, by Thomas Tufte; Entertainment-education and participation: applying Habermas to a population program in Nepal, by J. Douglas Storey, Thomas L. Jacobson.