Details

Autor(en) / Beteiligte

• Godiwalla, Yezdi M.
• Meinhart, Wayne A.
• Warde, William D.

Titel

Corporate planning—A functional approach

Ist Teil von

• Long range planning, 1978-10, Vol.11 (5), p.47-54

Ort / Verlag

London, etc: Elsevier Ltd

Erscheinungsjahr

1978

Quelle

PAIS Index

Beschreibungen/Notizen

• The experience and arts of 295 Chief Executive Officers have been utilized for the study's findings. The analyses suggest that a firm's effective strategic-mix of major organizational functions would depend upon the nature of the particular circumstances which the organization faces. The different organizational settings are formed in the study and the effective strategic-mix of organizational functions have been statistically formulated on the basis of the Chief Executive Officers' judgement of what constitutes the effective strategic-mix of functions for their firm's overall corporate strategy. The relative influences of the General Management function and the functional managements (Marketing, Finance, Production, R & D, etc.) upon the overall corporate strategy have been the inputs for the derivation of the effective strategic-mix of functions. Environment, technology and firm-size have been considered for the formation of the different organizational settings. The study's findings not only provide what the different strategic-mixes for the different organizational settings are but also provide a working analytical framework for comprehensive analyses for the identification of the functions critical to the accomplishment of the overall corporate objectives and goals.