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Advocacy, Performance, and Threshold Influences on Decisions to Terminate New Product Development
Ist Teil von
Academy of Management journal, 2003-08, Vol.46 (4), p.419-434
Ort / Verlag
Briarcliff Manor: Academy of Management
Erscheinungsjahr
2003
Link zum Volltext
Quelle
Business Source Ultimate
Beschreibungen/Notizen
Termination of new product development projects was examined as an advocacy process influenced by performance judgments and unobserved performance thresholds, and contextual factors related to the radicalness of such projects were studied as influences on those judgments. We applied survival analysis to four panels of data on 80 newly initiated new product development projects. Advocacy, performance judgments, and threshold effects were related to termination decisions. Contextual factors were also related to these processes.