Details

Autor(en) / Beteiligte

• Kotchemidova, Christina

Titel

Why we say 'cheese': producing the smile in snapshot photography

Ist Teil von

• Critical studies in mass communication, 2005-03, Vol.22 (1), p.2-25

Erscheinungsjahr

2005

Link zum Volltext

Beschreibungen/Notizen

• This essay explores the history of the toothy smile as a standard expression in snapshots. An analysis of popular photo journals throughout the twentieth century suggests that Kodak played a leadership role in shaping the conceptualization and the cultural habits around photography at the time when the technology was becoming mass-consumed. The Eastman Corporation actively and innovatively used the idea of consumer happiness in its persuasion work, skillfully exploiting visual codee. Reprinted by permission of Routledge, Taylor & Francis Ltd.