Details

Autor(en) / Beteiligte

• Green, Sandy Edward

Titel

A Rhetorical Theory of Diffusion

Ist Teil von

• The Academy of Management review, 2004-10, Vol.29 (4), p.653-669

Ort / Verlag

Briarcliff Manor: Academy of Management

Erscheinungsjahr

2004

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• I use rhetorical theory to reconceptualize the diffusion of managerial practices. Specifically, I argue that the diffusion of a practice depends on the discursive justifications used to rationalize it. When such justifications are accepted and taken for granted, a practice reaches a state of institutionalization. Furthermore, I propose that changes in justifications and diffusion provide a basis for explaining institutionalization as both a process and a state. I then develop several propositions from this model.