Details

Autor(en) / Beteiligte

• Ger, Güliz

Titel

The positive and negative effects of marketing on socioeconomic development: The Turkish case

Ist Teil von

• Journal of consumer policy, 1992-01, Vol.15 (3), p.229-254

Ort / Verlag

Neuwied, Germany: H. Luchterhand

Erscheinungsjahr

1992

Link zum Volltext

Quelle

PAIS Index

Beschreibungen/Notizen

• Some observations and thoughts about domestic and international interactions between marketing and economic, sociopolitical, and cultural factors are presented using Turkish examples. These interactions are discussed in terms of satisfaction of the needs (having, actualization, and social) of the 3 parties that seem to be differently influenced by marketing - overprivileged and underprivilegded individuals, the society, and the businesses. In particular, the attention is drawn to the fact that whereas marketing has had mainly positive effects on Turkey's privileged consumers, the poor consumers have seldom benefitted. A number of actions, to be taken by the business and non-business organizations, that could increase the need satisfaction of each of the parties, are suggested.