Details

Autor(en) / Beteiligte

• Coyle, James R.
• Gould, Stephen J.
• Gupta, Pola
• Gupta, Reetika

Titel

“To buy or to pirate”: The matrix of music consumers' acquisition-mode decision-making

Ist Teil von

• Journal of business research, 2009-10, Vol.62 (10), p.1031-1037

Ort / Verlag

New York: Elsevier Inc

Erscheinungsjahr

2009

Link zum Volltext

Quelle

Elsevier ScienceDirect Journals Complete

Beschreibungen/Notizen

• The decision to engage in music piracy may be preceded by consumer consideration of a range of issues. The determinants of such piracy as embedded in a large matrix of acquisition-mode decision factors relevant to exchange theory, including economic, legal, ethical, network and consumer behavior aspects, are investigated here. This matrix depicts numerous interrelated factors and makes assessing the decision-making process regarding music piracy more contextual than previously considered. A study of 204 American business students was conducted to test this matrix and assess the impact of the various factors. Implications and future research regarding this decision-making matrix and exchange theory are provided. The significant factors predict whether an exchange takes place between music consumers and the music industry.