Details

Autor(en) / Beteiligte

• Cooper, Marjorie J.
• Budd, Charlene Spoede

Titel

Tying the pieces together: A normative framework for integrating sales and project operations

Ist Teil von

• Industrial marketing management, 2007-02, Vol.36 (2), p.173-182

Ort / Verlag

New York: Elsevier Inc

Erscheinungsjahr

2007

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• Synchronizing sales efforts with project operations, such that (1) there is a steady flow of work that can be completed in a non-chaotic project environment, (2) resources maintain high utilization, and (3) desired deliverables reach customers within the promised lead-time, is extremely difficult. This paper proposes a normative approach to uniting the sales process with project operations capacity by coordinating movement of potential customers through the sales funnel with the company's internal project capacity. It also addresses contingencies with respect to company throughput as a result of changes in managing the market, the sales funnel, and project operations, while taking into consideration variation in scheduling as well as in managing project task and duration uncertainty.