Details

Autor(en) / Beteiligte

• Sui Pheng, Low
• Hui Ming, Kok

Titel

Formulating a strategic marketing mix for quantity surveyors

Ist Teil von

• Marketing intelligence & planning, 1997-11, Vol.15 (6), p.273-280

Ort / Verlag

Bradford: MCB UP Ltd

Erscheinungsjahr

1997

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• The quantity surveying profession has a long history in the building industry. Although the profession has reached maturity, practising quantity surveyors seem to have failed in so far as strategic marketing and planning are concerned. Many quantity surveying firms do not have formal written marketing plans. They do not appear to believe that such plans are useful because of uncertainties in the construction market. In view of this lacuna, aims to highlight the importance of strategic marketing and planning to quantity surveyors. Examines the seven Ps in the marketing mix concept for applications in the quantity surveying profession. Quantity surveyors should keep these applications in mind when marketing their professional services.