Details

Autor(en) / Beteiligte

• Pheng Low, Sui

Titel

Chinese business principles from the eastern Zhou dynasty (770-221 BC): are they still relevant today?

Ist Teil von

• Marketing intelligence & planning, 2001-06, Vol.19 (3), p.200-208

Ort / Verlag

Bradford: MCB UP Ltd

Erscheinungsjahr

2001

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• This paper suggests that ancient Chinese business principles introduced by Tao Zhugong during the eastern Zhou dynasty (770-221 BC) are still relevant for modern-day business and management practices at the individual, company and country level. The 24 business principles extracted from Tao Zhugong's original 18 principles are presented in the paper with supporting real life cases drawn from the modern-day business setting. The match between Tao Zhugong's business principles and anecdotal cases suggests that these principles are relevant and are still practised today. The paper concludes by urging Western leaders, managers and businessmen to draw lessons for their own operations, especially if they have business dealings in China and with the Chinese in other parts of the world.