Details

Autor(en) / Beteiligte

• Brown, Elizabeth
• Brailsford, Tim
• Fisher, Tony
• van der Eijk, Cees

Titel

Revealing the hidden rationality of user browsing behaviour

Ist Teil von

• Conference on Hypertext and Hypermedia: Proceedings of the 18th conference on Hypertext and hypermedia; 10-12 Sept. 2007, 2007, p.85-94

Ort / Verlag

ACM

Erscheinungsjahr

2007

Link zum Volltext

Quelle

ACM Digital Library Complete

Beschreibungen/Notizen

• In this paper, we analyse web log data from user trials of the WHURLE-LS adaptive educational hypermedia (AEH) system from a behavioural perspective. This system allows users to switch from one presentational mode to another (visual, verbal or neutral), and this paper investigates users' choice of mode as they interacted with the system. We present the main findings of the browsing behaviours within the framework of rational choice theory, and discuss why and when switching might have occurred.