Details

Autor(en) / Beteiligte

• Amine, Abdelmajid
• Cadenat, Sandrine

Titel

Efficient retailer assortment: a consumer choice evaluation perspective

Ist Teil von

• International journal of retail & distribution management, 2003-10, Vol.31 (10), p.486-497

Ort / Verlag

Bradford: MCB UP Ltd

Erscheinungsjahr

2003

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• This research shows that to reach their prime goal of building an efficient assortment, retailers need, beside increasing the outlet's cost-efficiency, to evaluate shoppers' assortment perceptions so that what the store actually offers can be tailored to meet customers' needs and expectations. Our findings reveal that consumers' perceptions of the assortment range stems from the combination of few indicators, mainly the number of stock-keeping units proposed and the availability of the favorite brands. Also demonstrates that consumers evaluation of the overall store assortment draws on the perceived choice within the product categories where they are highly sensitive to the assortment range.