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Many children and educated adults experience difficulties in understanding and manipulating fractions. In this study, we argue that a major cause of this challenge is rooted in the need to integrate information from two separate informational sources (i.e., denominator and numerator) according to a normative arithmetic rule (i.e., division). We contend that in some tasks, the correct arithmetic rule is replaced by an inadequate (sub-optimal) operation (e.g., multiplication), which leads to inaccurate representation of fractions. We tested this conjecture by applying two rigorous models of information integration : (a) functional measurement (Experiments 1-3) and (b) conjoint measurement (Experiment 4-5) to data from number-to-line and comparative judgment tasks. These allowed us to compare participants' integration strategies with that of an ideal-observer model. Functional measurement analyses on data from the number-to-line task, revealed that participants could represent the global magnitude of proper and improper fractions quite accurately and combine the fractions' components according to an ideal-observer model. However, conjoint measurement analyses on data from the comparative judgment task, showed that most participants combined these fractions' components according to a sub-optimal (saturated) observer model, that is inconsistent with an ideal-observer (additive) model. These results support the view that educated adults are capable of extracting multiple types of representations of fractions depending on the task at-hand. These representations can be either accurate and conform with normative arithmetic or approximated and inconsistent with normative arithmetic. The latter may lead to the observed difficulties people experience with fractions.