Details

Autor(en) / Beteiligte

• Pophal, Linda

Titel

Beyond TOFU, MOFU, BOFU: What Does a Buyer’s Journey Look Like?

Ist Teil von

• Information today, 2021-05, Vol.38 (4), p.38-39

Ort / Verlag

Medford: Information Today, Inc

Erscheinungsjahr

2021

Quelle

EBSCOhost Business Source Ultimate

Beschreibungen/Notizen

• [...]activities taking place at this stage need to be openly available and require little time to digest and little risk-for example, blogs, articles, video blogs, and social media posts. * Middle-You're on their radar. LINKS TO THE SOURCE SP Home Run sphomerun.com EWR Digital ewrdigital.com Hinge hingemarketing.com Inside the Buyer's Brain hingemarketing.com/ library/article/book- inside-the-buyers-brain Lumo Digital lumo.digital Not everyone is ready to toss the marketing funnel out entirely. [...]she does content marketing for Fortune 500 companies, small businesses, and individuals on a wide range of subjects, including human resource management and employee relations, as well as marketing, technology, and healthcare industry trends.