Details

Autor(en) / Beteiligte

• Maul, Kimberly

Titel

Brands focus on social media to target multicultural groups

Ist Teil von

• PRweek (U.S. ed.), 2009-11, Vol.12 (23), p.18

Auflage

U.S. ed.

Ort / Verlag

New York: Haymarket Business Publications Ltd

Erscheinungsjahr

2009

Beschreibungen/Notizen

• "We're trying to get the US Hispanic consumer to not only honor their family and friends, but showcase the cultural beauty of the Latin community," says Vincent Young, the company's director of brand marketing for the Americas. "Digital seemed to be the perfect platform to do that."