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Even before Chinese retailers stripped NBA merchandise from their shelves in retaliation for a league executive's public support of pro-democracy protesters in Hong Kong, a yearlong trade war has stoked a surge in Chinese nationalism and anti-American sentiment that's increasingly bleeding into marketing decisions and consumer buying habits. Patriotism has long been employed as a marketing pitch around the world, including in the US, where companies such as Walmart, American Apparel, and New Balance used "Made in America" labels as symbols of quality. And China famously froze out American tech and financial companies for years to nurture homegrown brands.