Sie befinden Sich nicht im Netzwerk der Universität Paderborn. Der Zugriff auf elektronische Ressourcen ist gegebenenfalls nur via VPN oder Shibboleth (DFN-AAI) möglich. mehr Informationen...
Ergebnis 21 von 48692
growth guru
Profit (Toronto), 2008-03, Vol.27 (1), p.50
2008

Details

Autor(en) / Beteiligte
Titel
growth guru
Ist Teil von
  • Profit (Toronto), 2008-03, Vol.27 (1), p.50
Ort / Verlag
Toronto: St. Joseph Communications
Erscheinungsjahr
2008
Link zum Volltext
Quelle
EBSCOhost Business Source Ultimate
Beschreibungen/Notizen
  • Bruce Poon Tip has come a long way from naive young backpacker to hardball negotiator. From a startup company faxing out brochures in a Toronto garage, launched on $10,000 in savings and a $5,000 advance from VISA, G.A.P Adventures has become a $120-million-a-year colossus. The company grew quickly by appealing to a new breed of traveler: single tourists, many of them women. Even today, G.A.P eschews the "singles supplements" that price many tours and cruises out of reach for lone travelers. G.A.P maintains its growth pace with five key strategies: 1. expanding product lines, 2. deeper relationships with other travel marketers, 3. acquisitions, 4. innovative marketing, and 5. target marketing. Poon Tip seems pretty sure about how the future looks. He says the company will continue to grow, through both expansion and acquisition. The one certainty is that he expects G.A.P to be a $500-million company in five years.
Sprache
Englisch
Identifikatoren
ISSN: 1183-1324
Titel-ID: cdi_proquest_miscellaneous_219352272

Weiterführende Literatur

Empfehlungen zum selben Thema automatisch vorgeschlagen von bX