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Billion dollar mystery
Adweek (2003), 2005-05, Vol.46 (22), p.SR18
2005

Details

Autor(en) / Beteiligte
Titel
Billion dollar mystery
Ist Teil von
  • Adweek (2003), 2005-05, Vol.46 (22), p.SR18
Ort / Verlag
New York: Adweek LLC
Erscheinungsjahr
2005
Link zum Volltext
Quelle
EBSCOhost Business Source Ultimate
Beschreibungen/Notizen
  • Among advertisers, network executives and, yes, even the press, the 2004-2005 season now can become lore. No one predicted that ABC's Desperate Housewives and Lost would emerge as the year's two standouts. And their success only serves to reconfirm what people already suspected: How to achieve success in prime time remains a mystery. So perhaps it is no surprise that broadcasters finally have embraced the unknown, making mysteries next season's most significant programming trend. Another trend revolves around Thursday coming into play for all the networks, with ABC, Fox, UPN and the WB all aggressively scheduling the night, following NBC's decline this season. On the reality front, NBC seems to be taking a page from ABC's playbook with the transformational Three Wishes. If there is a kick in the WB's schedule, it may well be its Sunday-night lineup, which seems to careen from Reba repeats to Charmed to Blue Collar TV.
Sprache
Englisch
Identifikatoren
ISSN: 1549-9553
Titel-ID: cdi_proquest_miscellaneous_212451884

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