Details

Autor(en) / Beteiligte

• Rifkind, Hugo

Titel

Hugo Rifkind: Big money, big data and the dead cat strategy

Ist Teil von

• The Spectator (London. 1828), 2017-05

Ort / Verlag

London: The Spectator Limited

Erscheinungsjahr

2017

Quelle

Nexis Uni

Beschreibungen/Notizen

• There is a low level hum about online political advertising right now; a sense of bubbling concern that something murky is happening between big money, big data and our electoral process. [...]surely, it's just people reading stuff. Marry this with targeted, invisible advertising of the sort discussed above, and you suddenly realise the potential for there not to be just one dead cat but multiple dead cats. [...]on to their tables, thanks to the Tories, goes a stoned, cross-eyed Lib Dem dead cat, reminding them that this is the party that wants your nephew to get baked on skunk and drop out of university. Arguably, online political communication of this sort is no more shadowy or secretive than a leaflet through a letterbox, which makes it hard to argue for curbs without actively arguing for curbs on the freedom of speech itself.