Health promotion practice, 2017-09, Vol.18 (5), p.645-653
2017
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Details
- Autor(en) / Beteiligte
- Titel
- Promoting HPV Vaccination Online: Message Design and Media Choice
- Ist Teil von
- Health promotion practice, 2017-09, Vol.18 (5), p.645-653
- Ort / Verlag
- Los Angeles, CA: Sage Publications, Inc
- Erscheinungsjahr
- 2017
- Quelle
- Applied Social Sciences Index & Abstracts (ASSIA)
- Beschreibungen/Notizen
- We investigated the effects of message framing and online media channel on young adults’ perceived severity of human papillomavirus (HPV), perceived barriers and benefits of getting HPV vaccination, and behavioral intention to get vaccinated. An experiment was conducted with 142 college students. We found an interaction effect: The loss-framed message posted on Facebook was more effective in increasing the number of people who expressed their willingness to get HPV vaccination than the gain-framed message presented on Facebook. However, this framing effect was not found when the identical message was presented on an online newspaper. People’s perceptions of severity of HPV and barriers of getting HPV vaccination were also influenced, depending on which media channel the information was circulated.
- Sprache
- Englisch
- Identifikatoren
- ISSN: 1524-8399eISSN: 1552-6372DOI: 10.1177/1524839916688229Titel-ID: cdi_proquest_miscellaneous_1862762792
- Format
- –
- Schlagworte
- Adult, Choice Behavior, College students, Electronic newspapers, Female, Frame analysis, Health Promotion - methods, Human papillomavirus, Humans, Immunization, Male, Newspapers as Topic, Papillomavirus Vaccines - administration & dosage, Patient Acceptance of Health Care - psychology, Severity, Severity of Illness Index, Social Media, Vaccine Promotion, Young Adult, Young adults