Details

Autor(en) / Beteiligte

• Vassalos, Michael
• Hu, Wuyang
• Woods, Timothy
• Schieffer, Jack
• Dillon, Carl

Titel

Risk Preferences, Transaction Costs, and Choice of Marketing Contracts: Evidence from a Choice Experiment with Fresh Vegetable Producers

Ist Teil von

• Agribusiness (New York, N.Y.), 2016-07, Vol.32 (3), p.379-396

Ort / Verlag

Hoboken: Blackwell Publishing Ltd

Erscheinungsjahr

2016

Quelle

Wiley-Blackwell Journals

Beschreibungen/Notizen

• ABSTRACT Growers’ preferences for a number of marketing contract attributes, as well as the effect of growers’ risk aversion levels on the choice of marketing contracts, were examined with the use of a choice experiment. The main data source for the study is a mail survey administrated to wholesale tomato growers. The findings validate the transaction cost hypothesis and indicate heterogeneity in preferences. On the other hand, risk preferences had limited impact on contract choice.