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Knowledge has become a resource that the modern society increasingly wishes to exploit in the market of competitiveness. One of the first requirements on the evaluation list is usefulness and competitiveness of the profile of graduates in the workforce market. The Bologna study Process, which strived to enable modern university to successfully prepare the modern student to enter the workforce market, in many scholars opinion did not achieve this goal. Despite having more resources invested in higher education, the society of knowledge is increasingly further from our reach. Additionally, modern university is facing new methodological and technological challenges in the process of education. Must one acknowledge the anthropological findings of M. Wesch about the new 'internet' human, who not only has a different path to knowledge, but also defines this knowledge differently? The discussion finds that methodological change is not enough; instead we need to re-evaluate knowledge as well as the role of student and teacher One of the solutions is a new community of teachers and scholars supported by imagination, where cooperation is a way of work and life. Adapted from the source document.