Details

Autor(en) / Beteiligte

• Kimball, Spencer H.
• Levy, Ting
• Venturelli, Henry
• Miller, Sophie

Titel

Interactive Voice Recognition Communication in Electoral Politics: Exploratory Metadata Analysis

Ist Teil von

• The American behavioral scientist (Beverly Hills), 2014-08, Vol.58 (9), p.1236-1245

Ort / Verlag

Los Angeles, CA: SAGE Publications

Erscheinungsjahr

2014

Quelle

Worldwide Political Science Abstracts

Beschreibungen/Notizen

• This research tested the conventional wisdom that interactive voice recognition (IVR; also known as robocalls or auto calls) are not listened to by receivers. The study found that three out of four people (75%) listen to over 19 s of a message, which equates to over 40 words. The vast majority of people, 97%, listen to at least 6 s. This innovative, unobtrusive field approach for measuring actual listening time eliminates self-report bias. The unique data set, provided by a third-party vendor, consisted of 156 call projects with a total of 389,588 live answered phone calls from the last week of the 2012 election.