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Flow Experience and Internet Shopping Behavior: Investigating the Moderating Effect of Consumer Characteristics
Systems research and behavioral science, 2012-05, Vol.29 (3), p.317-332
Hsu, Chia-Lin
Chang, Kuo-Chien
Chen, Mu-Chen
2012
Volltextzugriff (PDF)
Details
Autor(en) / Beteiligte
Hsu, Chia-Lin
Chang, Kuo-Chien
Chen, Mu-Chen
Titel
Flow Experience and Internet Shopping Behavior: Investigating the Moderating Effect of Consumer Characteristics
Ist Teil von
Systems research and behavioral science, 2012-05, Vol.29 (3), p.317-332
Ort / Verlag
Chichester, UK: John Wiley & Sons, Ltd
Erscheinungsjahr
2012
Quelle
Wiley-Blackwell Journals
Beschreibungen/Notizen
Researchers have recognized that flow is a constructive construct for elucidating consumer behavior in the context of computer‐mediated environments. Accordingly, this paper endeavours to investigate the relationship between flow experience and Internet shopping behavior to which the moderating role of consumer characteristics (trust propensity, willingness to buy and self‐confidence) is concerned. Data collected from 395 customers of an online shopping store provide support for the proposed research model. The results show that flow experience is significantly and positively related to Internet shopping behavior (continuance intention, purchase intention and impulsive buying). In addition, it also suggests that the relationship between flow experience and Internet shopping behavior is moderated by consumer characteristics. Specifically, when the extent of a customer's trust propensity, willingness to buy or self‐confidence is relatively high, the influence of flow experience on Internet shopping behaviors is maximized. According to the findings, the implications and future research suggestions are provided. Copyright © 2011 John Wiley & Sons, Ltd.
Sprache
Englisch
Identifikatoren
ISSN: 1092-7026
eISSN: 1099-1743
DOI: 10.1002/sres.1101
Titel-ID: cdi_proquest_miscellaneous_1671402338
Format
–
Schlagworte
Behavioural psychology
,
Buying
,
Computers
,
Construction
,
Consumer behavior
,
consumer characteristics
,
Consumers
,
Correlation analysis
,
Customers
,
Electronic commerce
,
flow experience
,
Internet
,
internet shopping behaviors
,
Online shopping
,
Physical environment
,
Recognition
,
Retailing
,
Shopping
,
Stores
,
Studies
,
Trust
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