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Evidence from Two Large Field Experiments that Peer Comparison Feedback Can Reduce Residential Energy Usage
Ist Teil von
Journal of law, economics, & organization, 2013-10, Vol.29 (5), p.992-1022
Ort / Verlag
Oxford: Oxford University Press
Erscheinungsjahr
2013
Link zum Volltext
Quelle
EBSCOhost Business Source Ultimate
Beschreibungen/Notizen
By providing feedback to customers on home electricity and natural gas usage with a focus on peer comparisons, utilities can reduce energy consumption at a low cost. We analyze data from two large-scale, random-assignment field experiments conducted by utility companies providing electricity (the Sacramento Municipal Utility District [SMUD]) and electricity and natural gas (Puget Sound Energy [PSE]), in partnership with a private company, Opower, which provides monthly or quarterly mailed peer feedback reports to customers. We find reduction in energy consumption of 1.2% (PSE) to 2.1% percent (SMUD), with the decrease sustained over time (7 months [PSE] and 12 months [SMUD]).