Journalism & mass communication quarterly, 2012-06, Vol.89 (2), p.261-278
2012
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Details
- Autor(en) / Beteiligte
- Titel
- Substitutability between Online Video Platforms and Television
- Ist Teil von
- Journalism & mass communication quarterly, 2012-06, Vol.89 (2), p.261-278
- Ort / Verlag
- Los Angeles, CA: SAGE Publications
- Erscheinungsjahr
- 2012
- Quelle
- Alma/SFX Local Collection
- Beschreibungen/Notizen
- Given the rising popularity of online video platforms in recent years, this study addresses the plausible cannibalization effect of online video platforms on television. It does so by examining the perceived substitutability between online video platforms and television. A national survey revealed differences between online video platforms and television in terms of consumer motivations for video content consumption. Non-users of online video platforms are also more likely than users of online video platforms to perceive online video platforms as a substitute for television.
- Sprache
- Englisch
- Identifikatoren
- ISSN: 1077-6990eISSN: 2161-430XDOI: 10.1177/1077699012439035Titel-ID: cdi_proquest_miscellaneous_1567045903
- Format
- –
- Schlagworte
- Cable TV, Comparisons, Consumers, Consumption, Electronic newspapers, Information Seeking, Internet, Interpersonal Relationship, Mass communication, Microeconomics, Motivation, National Surveys, Researchers, Social interaction, Social networks, State Surveys, Television, Television news, User behaviour, Video, Video Technology, Videos, Videotape Recordings