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Substitutability between Online Video Platforms and Television
Ist Teil von
Journalism & mass communication quarterly, 2012-06, Vol.89 (2), p.261-278
Ort / Verlag
Los Angeles, CA: SAGE Publications
Erscheinungsjahr
2012
Quelle
Alma/SFX Local Collection
Beschreibungen/Notizen
Given the rising popularity of online video platforms in recent years, this study addresses the plausible cannibalization effect of online video platforms on television. It does so by examining the perceived substitutability between online video platforms and television. A national survey revealed differences between online video platforms and television in terms of consumer motivations for video content consumption. Non-users of online video platforms are also more likely than users of online video platforms to perceive online video platforms as a substitute for television.