Details

Autor(en) / Beteiligte

• Peters, Malte L.
• Zelewski, Stephan

Titel

Competitive Strategies Their Relevance for Sustainable Development in the Food Industry

Ist Teil von

• Journal of management and sustainability, 2013-09, Vol.3 (3), p.148-148

Erscheinungsjahr

2013

Link zum Volltext

Quelle

EZB Electronic Journals Library

Beschreibungen/Notizen

• The contribution extends existing work by a systematic analysis on the compatibility of activities for sustainable development and competitive strategies in the food industry. Activities for sustainable development are categorized according to the two dimensions of "effects on costs in the long term" and "effects on food product quality". The purpose of this contribution is to theoretically examine the compatibility of activities for sustainable development and competitive strategies in order to derive practical guidance for strategy executives in the food industry. Michael E. Porter's concept of generic competitive strategies as well as the idea of hybrid strategies is applied to systematically analyze the compatibility. Furthermore, it is revealed that there is presently a lack of empirical findings regarding the potential success of hybrid strategies in the food industry within the context of sustainable development. The contribution provides guidance on choosing generic competitive strategies and appropriate supporting activities within the context of sustainable development.