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Influence of Social Media Use on Discussion Network Heterogeneity and Civic Engagement: The Moderating Role of Personality Traits
Ist Teil von
Journal of communication, 2013-06, Vol.63 (3), p.498-516
Ort / Verlag
Hoboken, USA: Wiley Subscription Services, Inc
Erscheinungsjahr
2013
Link zum Volltext
Quelle
Worldwide Political Science Abstracts
Beschreibungen/Notizen
Using original national survey data, we examine how social media use affects individuals' discussion network heterogeneity and their level of civic engagement. We also investigate the moderating role of personality traits (i.e., extraversion and openness to experiences) in this association. Results support the notion that use of social media contributes to heterogeneity of discussion networks and activities in civic life. More importantly, personality traits such as extraversion and openness to experiences were found to moderate the influence of social media on discussion network heterogeneity and civic participation, indicating that the contributing role of social media in increasing network heterogeneity and civic engagement is greater for introverted and less open individuals.