Details

Autor(en) / Beteiligte

• Ekinci, Yuksel
• Sirakaya-Turk, Ercan
• Preciado, Sandra

Titel

Symbolic consumption of tourism destination brands

Ist Teil von

• Journal of business research, 2013-06, Vol.66 (6), p.711-718

Ort / Verlag

New York: Elsevier Inc

Erscheinungsjahr

2013

Link zum Volltext

Quelle

ScienceDirect Pay Per View(PPV) Titles

Beschreibungen/Notizen

• This study investigates the symbolic meaning of tourism destination brands. Specifically, this study examines the relationship between symbolic consumption of tourism destination brands and destination brand loyalty. A structural equation model tests data collected from international tourists (n=361) who visited a Mediterranean resort city. The results validate three dimensions of symbolic tourism destination brand—self-congruence, brand identification, and lifestyle-congruence affect destination brand loyalty. Practical and theoretical implications are discussed within the general framework of consumer behavior theory.