Details

Autor(en) / Beteiligte

• Williams, Tracy Rundstrom

Titel

Empowered Femininity: The Textual Construction of Femininity in Women's Fitness Magazines

Auflage

1

Ort / Verlag

Newcastle-upon-Tyne: Cambridge Scholars Publishing

Erscheinungsjahr

2013

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• Women in the first decades of the 21st century encounter competing ideologies of femininity. This book traces the existence of two such ideologies – traditional femininity and resistant femininity – in language, in women’s magazines, and in relation to the body. The book then uses a Discourse Analysis of women’s fitness magazines to investigate how these ideologies, or discourses, are encoded and ultimately merged into a single discourse of femininity. The extremely thin female body encodes.