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In 2012, for the first time, Americans watched more movies via the Internet (through Netflix, Amazon, and Apple's iTunes Store) than they did buying and renting physical DVDs. Apps like Angry Birds have become as profitable (on a cost-to-revenue ratio) as blockbuster franchises like The Dark Knight. Global smartphone and tablet apps were an $11.7 billion market in 2012, according to Forrester Research, a total larger than the US box office. If apps follow their predicted trajectory to a $38 billion business by 2015, they will surpass global movie ticket sales, which inched up slightly in 2011 (the last reported data) to $32.6 billion. Hollywood has had tech crushes before, but they've always been short-lived. No one is embracing tech more passionately than the talent agencies, which have seen their traditional business shrink since the glory days of $20 million deals for rising stars like Jim Carrey.