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Is Beauty Beastly? Gender-Specific Effects of Leader Attractiveness and Leadership Style on Followers' Trust and Loyalty
Ist Teil von
Zeitschrift für Psychologie, 2012, Vol.220 (2), p.98-108
Ort / Verlag
Göttingen: Hogrefe Publishing
Erscheinungsjahr
2012
Quelle
Sociological Abstracts
Beschreibungen/Notizen
While attractiveness has many positive effects in everyday life, it has been
shown to negatively affect selection of female leaders, the so-called
"beauty is beastly" effect. Yet, an impact on more
profound variables, such as followers' trust in and loyalty toward
female leaders, remains unclear, as does its interaction with different
leadership styles: transformational (characterized by charismatic behavior aimed
at inspiring and motivating followers) versus transactional (characterized by a
strong focus on task completion and respective rewards or punishments). We have
therefore made the first empirical attempt to test the interaction effects of
leader gender, leader attractiveness, and leadership style on
followers' trust and loyalty. Results from a laboratory experiment
provide clear empirical support for the negative effects of attractiveness for
female (but not male) leaders with a transformational leadership style.
Attractiveness did not influence trust and loyalty toward male and female
leaders with a transactional leadership style. The negative influence of leader
attractiveness on trust and loyalty toward female transformational leaders was
mediated by ascribed leader communion.