Details

Autor(en) / Beteiligte

• Rostek, Katarzyna

Titel

The reference model of competitiveness factors for SME medical sector

Ist Teil von

• Economic modelling, 2012-09, Vol.29 (5), p.2039-2048

Ort / Verlag

Amsterdam: Elsevier B.V

Erscheinungsjahr

2012

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• The paper presents the issue of SME competitiveness in terms of determining their competitive position on the market. The proposed reference model, focused on the evaluation of the competitiveness of a selected group of SMEs on the market of medical services, was developed to support strategic decision-making. The usefulness of the model is verified in the process of determining the competitive position of a selected group of participants, applying research methods of strategic analysis. Relationships, observed during the study, occurring between the competitiveness factors and the competitive position taken by a company, provide knowledge, whose utilization directs the company's business to improving its market performance, organizational and economic conditions. ► The model of measurable result areas, competitiveness factors and their measures. ► The model determines the competitive position of dental clinics in research group. ► The model conducts internal and external analyses of the competitiveness. ► The model provides the knowledge to strategic management.